Are you ready to
refine and hone your existing brand strategy?
develop new and creative executions to build your brand?
re-start your brand, but aren't sure where to begin?
We can help.
Take a step back and consider how you behave when you're the consumer. Think about your favorite brand, the one that you're excited to tell your friends about. What makes it your favorite? Is it a well-designed logo? Are the ads clever or beautiful? Does the website function well? Do you feel inspired by the physical space? Do you identify with the company's values? Or do you simply love the product?
There’s always more than one element that makes a brand memorable and meaningful to you. More importantly, it’s the sum of all these experiences that ensure your loyalty in the long-term.
Similarly, what if each interaction your customer had with you and your company consistently affirmed what you say about your brand? Companies invest billions of dollars annually in marketing efforts with the ultimate hope of influencing consumers to purchase their product(s) and even more so, to become loyal brand advocates. Interestingly, however, the greatest opportunity to create a more salient brand often lies outside of the marketing department, in domains such as customer service, human resources, operations, procurement, or even in logistics. What if a critical touchpoint is being ignored because it doesn't fall under the usual definition of marketing?
This is where we can step in- to help you optimize every faction of your business to support and multiply your marketing messages. We'll identify and address the services and experiences within your organization that
- naturally motivate your customers to tell their friends about your brand,
- reward and delight your passionate customers
- and, where desired, change perceptions about your brand.
We have a philosophy.
Consumers are smart and want to be treated as such by brands. Dozens, if not hundreds, of opportunities abound for brands to connect with customers in a meaningful way.
We value good design. We think design is more than moving pixels, drawing pictures or giving a product a new form. We believe good design also includes the creation of systems and structures that help an organization grow, change and convey an authentic message.